MOBILE MARKETINGSTRATEGYIn this section you will define a mobile application, building on your class assignment.This section should include a consideration of the following elements:$$Purpose for the mobile application.$$What functions will your mobile site audience want or need to perform and what actions would you like them to take?$$The platform$($s$)$ for which the site will be designed.$$Features and tasks of the mobile application.$$What features of the device will they need: GPS$,$ camera, or orientation $($accelerometer$)?$Will the mobile application need to access the internet, and if so for what purpose?ACQUISITIONThis section of the document should be used to define your tactical promotional plans for acquiringyour targeted audience. As with all other aspects defined within this plan, promotional efforts hinge upon knowing your audience and your own creativity and resources.CONVERSIONDescribe how you plan to convertprospects once you$$ve caught them in your digital $$net$.$ What tactical steps will you take on your core web site to complete the conversion process $$your techniques to incite your visitors to respond to your calls$-$to$-$action? Consider the following:$$Calls$-$to$-$action$$Landing pagesIn this section you will define your landing page$($s$)$ and your digital content intended to perform the conversion activities. Clearly define your landing page$($s$)$ and content though a combination of both descriptive text and graphic portrayal.

Page $10$of $12$Moreover, this section should include other tactics you learned in class for optimizing andenhancing the visitor experience and contribute to conversion.Remember from the course content that campaign goals lead to your calls$-$to$-$action $($your CTAs; the heart of your conversion activities$)$ which can be singular calls$-$to$-$action or a series of steps leading to conversion. These calls$-$to$-$action must be measurable and quantitative resulting in your stated key performance indicators $($KPIs$).$RETENTIONHow might you increase the time your visitors stay on your site $($stickiness$)?$ How can you encourage customer retention? Added value techniques come in the form of:$$Personalization$$Downloads$$Product configurators$$Community engagement $($RSS$,$ podcasts, blogs, ratings, reviews, and recommendations...$)$Search tools$$EmailTESTING AND PERFORMANCE MEASUREMENTRemember, you can$$t improve what you don$$t measure. Use this section to define how you are going to measurethe results of your efforts. Consider:$$What techniques will you use to measure?$$What tools will you employ?$$What criteria will you analyze?$$What will you do with the data once you get it$?$Consider all your promotional campaigns and strategies and your social media channels.$$Perhaps briefly describe your proposed process for monitoring, measuring, analyzing, and interpreting the data.$$Will you use landing pages to track statistics and measure audience behavior? If so$,$ explain the concept and your proposed use of these tools for tracking audience behavior and activity as well as the success of your promotional programs.CONCLUSIONAlways consider a Conclusion section to your paper. With this section, you can sum$-$up your recommendations if your project was one of analysis for a client or your superior, providing you the opportunity to summarize your findings and provide commentary for future actions onthe project. You can also present phases for implementation if your plan is based on a phased approach.