Montreaux Bases Model Projection

$\backslash$table$[[$BASES MODEL PROJECTION,$],[$Definitely would buy,$],[\%$ of "Definites" who actually buy,$],["$Definite$"$ Purchases,$],[,],[$Probably would buy,$],[\%$ of "Probables" who actually,$],["$Probable$"$ Purchases,$],[,],[$TRIAL RATE $($Definite $+$ Probable$),],[,],[$Househ$$lds$,],[$Penetration $\%$ of households,$],[$Awareness$,],[$ACV$,],[$TOTAL TRIAL HOUSEHOLDS,$],[,],[\%$ of households repurchasinG,$],[$Repeat Purchase occasions,$],[$TOTAL REPEAT HOUSEHOLDS,$],[,],[$TOTAL PURCHASES $($TRIAL $+$ REPEAT$),],[,],[$Retail selling price,$],[$Retail sales value $($MM$),],[$Montreaux sells its product at $65\%$ MSRP$,],[,],[$MONTREAUX SALES VOLUME,$]]$