Question: Moving to other question will save this response Questiona Read the mini case and answer the questions below. Each week, the world consumes about a

Moving to other question will save this response
Moving to other question will save this response Questiona Read the mini case and answer the questions below. Each week, the world consumes about a million kilos of Nutella. No one could have predicted that such a simple business would become a S. How did the company founder om do it? Michele Ferrero transformed a traditional hazelnut spread from a solid to a liquid and sold it as Nute He experimented with the and texture, ang create a spread. Unlike any competitor product. Nutella could be easily spread on bread and was sold in a jar, instantly changing the way thocolate was cond. Verscompetitie Successfully imitate the hazelnut spread. just as important was Ferrero's own philosophy and management style. Ferrero belleved in Falways doing something different from the others to levestes sites et ea rich copying what everyone else is doing QUESTIONS a) Based on the case study, which of the five competitive strategies does Nutella use? 3 marks b) Justify your answer using examples from the case. (6 marks) c) Suggest another strategy Nutella could use if they were to change their strategy. Explain your suggestion (6 marks) TTT Arial # 3 T.EE Pathip MacBook Pro

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