Question: M/s PLM have not been involved in the distribution function of their product. They have ambitious plans to reach as many end customers as possible

M/s PLM have not been involved in the distribution function of their product. They have ambitious plans to reach as many end customers as possible and improve customer satisfaction. In order to achieve this objective M/s PLM are now focusing on the distribution of their product. 1. What are the concepts of distribution that the company needs to appreciate in order to be effective in distribution? 2. Identify the channel members who may be part of the distribution function 3. Identify the essentials of a good and efficient distribution network

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