Question: [ Multi - attribute ] Which of the following is NOT one of the ways in which a marketer can influence the outcome of a
Multiattribute Which of the following is NOT one of the ways in which a marketer can influence the outcome of a multiatribute model.
Introduce new attributes
Change the brands being compared in the matrix to less competivive benals
Change your weight of atribute importance
None of the answers apply
Change your belief on how brand rates on antributes
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