Multi-channel retailing has become increasingly popular in recent years as businesses seek to engage with customers through multiple channels such as brick-and-mortar stores, e-commerce websites, mobile apps, and social media. What do you see as the main advantages and disadvantages of a multi-channel retailing approach? Do you think retailers must adopt a multi-channel approach to remain competitive in today's market? Explain. 

 

Answer rating: 100% (QA)

Multichannel retailing is indeed growing more prevalent predominately due to advancements in technology along with increasing customer expectations fo... View the full answer