Question: Name: POSITIONING MATRIX You have been tasked with creating a positioning matrix for the automobile industry. Using the template on the next page to display

Name: POSITIONING MATRIX
You have been tasked with creating a positioning matrix for the automobile industry. Using the
template on the next page to display your work, determine the placement of the following
vehicles based on the price and the vehicles' overall purpose. Then, answer the questions
below.
Kia Optima
Dodge Challenger
Infiniti Q50
Audi Q5
Ford Explorer
Chevrolet Bolt
Lexus IS
Porsche Macan
Honda Fit
Volvo S60
Based on where the autos are positioned on the matrix, where do you think the biggest gap is
in the market?
What other insights did you gain from the matrix results?
Name: POSITIONING MATRIX You have been tasked with creating a positioning

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