George: Smartphones are one thing that I am familiar with. Because of the vast number of companies
Question:
George:
Smartphones are one thing that I am familiar with. Because of the vast number of companies in the smartphone business, it is very competitive. Several worldwide firms manufacture smartphones, including Apple, Samsung, Huawei, and Xiaomi. These corporations frequently develop new models with unique features to obtain a competitive advantage over their competitors. Because there are so many companies in the business, there is ongoing product innovation and technology advancement to attract customers. While smartphones have basic capabilities such as making calls, chatting, and accessing the internet, they can differ significantly in design, features, and operating systems. This difference gives users a wide range of options, allowing them to select cell phones that best suit their interests and needs. The competition and breadth of opportunities contribute to the constant growth of smartphones, making them comparable but different, with varying features and user experiences. Regarding entry barriers, the smartphone market presents significant challenges to new entrants. Creating a smartphone necessitates substantial investments in R&D, production, and marketing. Established market competitors benefit from economies of scale, sophisticated supply chain networks, and brand awareness, making it difficult for new enterprises to compete effectively. Furthermore, intellectual property rights, such as patents and software licenses, can impede access to necessary technology. As a result, breaking into the smartphone sector is challenging, and new entrants frequently need help establishing themselves and achieving a considerable market share.
Choose George's response and answer these questions about their product or service.
What do George's responses tell you about the industry's market structure?
Regarding long-run profits, what does the product's market structure suggest for a typical firm selling this product?
Managerial Accounting Decision Making and Performance Management
ISBN: 978-0273764489
4th edition
Authors: Ray Proctor