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true or false

6. Rivalry among existing customers is high... when exit barriers are low. 7. Threat of new entrants is low... when governments often protect their home markets by introducing high income taxes. 8. Threat of substitutes is low.... when substitutes can rarely offer the same convenience. 9. Supplier power is high... when some suppliers are large but most of them are small. 10. Honor Inc, a market researcher for a packaged goods company is segmenting a population of consumers based on how frequently they buy different types of packaged goods. Honor Inc. is using a psychographic segmentation 11. Rivalry among existing competitors is low.. when industry growth is slow or negative, 12. If an industry is profitable and there are few barriers to enter, rivalry soon intensifies. 13. The brand choice is heavily influenced by reference group in the maturity stage of the product life cycle 14. Attractive opportunities are those that the firm has some chance of doing something about given its resources and objectives. 15. Segmentation is the process a manager goes through to decide which subgroups of customers to select