Question: NEED THIS ASAP, I have 10 mins True or False 11. Rivalry among existing competitors is low... when industry growth is slow or negative. 12.

NEED THIS ASAP, I have 10 mins True or False

11. Rivalry among existing competitors is low... when industry growth is slow or negative. 12. If an industry is profitable and there are few barriers to enter, rivalry soon intensifies. 13. The brand choice is heavily influenced by reference group in the maturity stage of the product life cycle 14. Attractive opportunities are those that the firm has some chance of doing something about given its resources and objectives, 15. Segmentation is the process a manager goes through to decide which subgroups of customers to select

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