Needing help with these final questions on my study guide.

1. What is retailing and what is the role of retailing in physical distribution?
2. How do retailers compete?
3. What is IMC as both a philosophy and a concept? What are the 4 major promotional tools of a Promotional Strategy?
4. What are the advantages and disadvantages of all 4 promotional tools: Advertising, Personal Selling, Publicity, and Sales Promotions? How can each promotional tool be used and integrated with other promotional tools?

Answer rating: 100% (QA)

Certainly Lets break down your questions one by one providing detailed explanations and insights 1 What is retailing and what is the role of retailing in physical distribution Retailing refers to the ... View the full answer