Next assignment is for you to begin researching your designer. The goal is to find out as much information about the designer as possible. You essentially want to live in their world in order to enhance your knowledge about the brand. Start building this information inPowerpoint.

Your end goal is to add a product (apparel, jewelry, electronics, kitchen essentials, footwear, luggage, home textiles, other) to their existing line.

For example, IsaacMizrahiis known for apparel but he also created a line of yarn with Michael's. He is also working on a line of products with Staples. I worked on a branding project with IsaacMizrahia few months ago and conducted the same type of research. During this process, we found out that Isaacloved to bake. As a result, we are in the process of creating a line of kitchen essentials for QVC).

Our theme was centered around macaroons so many of the colors in the line will be based on the colors of these delicacies while incorporating circular prints. Whatever you select in the end, it has to be ON BRAND! It has to be a natural fit that would add to the narrative of the brand. Watch videos and some of their fashion shows. That's why the research is Extremely important!

Your goal is to provide insight to your brand partners on their work.

I am working on VictoriaBeckhamand you can came across a great article about how she comes up with inspiration.

Presenting work---try to present your key findings inPowerpointand please be sure that the information is presented clearly.