NOTE: Fields are expandable

Case: ____________________________________

Section 1: PESTCL

Read the EuroDisney case study and identify the information that offers insights into the business environment factors.

(6 marks)

PESTCL

Political Factors
Economic Factors
Social Factors
Technological Factors
Competitive Factors
Legal Factors

Section 2: SWOT

In section 1, you completed an environmental scan based on the information presented on the case. In this section, you will prepare a SWOT analysis as part of your situation analysis.

(8 marks)

Situation Analysis - Analysis is not repetition of the facts of the case.

It is an analysis of:

organization's internal positive and negative aspects (Strengths & Weaknesses), and

external (society, industry, market) positive & negative conditions or trends (Opportunities & Threats).

Strengths	Weaknesses
Opportunities	Threats

Section 3: Insights from SWOT

Present something extra to draw out key learnings from the SWOT or to add extra insight to your analysis:

- Key Success Factors (KSF): strengths to build on; weaknesses to correct; opportunities to pursue; or threats to counter

- Current Target Market or Positioning

(4 marks)

Key Success Factors (KSF):

Current Target Market and Positioning

Section 4: Recommendations for adaptation

-Describe necessary changes to the Marketing Strategy: Target Market, Positioning or Differentiation of the product/service.

-Outline major elements of the Marketing Program: the marketing mix (the 4 P's).

(6marks)