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Topic: Online Retailing Comparison Retailer A: Dillard's inc Retailer B: JCPenney 6. Comparison of Loyalty Programs ( 2 pages) a. Retailer A [Describe Retailer A's loyalty program in the following areas: (1) name of the program, (2) eligible types of customers, (3) whether or not the loyalty program requires a credit card, (4) membership tiers, (5) types and amounts of rewards (or benefits), (6) detailed redemption process with specific point amounts included, (7) how the loyalty program is integrated into the retailer's smartphone app, and (8) your evaluation of its effectiveness. This should be a paragraph with 10 lines or more.] b. Retailer B [Describe Retailer B's loyalty program in the following areas: (1) name of the program, (2) eligible types of customers, (3) whether or not the loyalty program requires a credit card, (4) membership tiers, (5) types and amounts of rewards (or benefits), (6) detailed redemption process with specific point amounts included, (7) how the loyalty program is integrated into the retailer's smartphone app, and (8) your evaluation of its effectiveness. This should be a paragraph with 10 lines or more.] c. Differences [Describe at least two (2) meaningful differences between Retailer A's loyalty program and Retailer B's loyalty program. Provide your reasons for each difference. This should be a paragraph with 5 lines or more.]