NOte; this is case study and question is at the end, please read it and give answer of question, further question of this case i"ll post in next questions. Turning private labels into powerhouse brands Consumers have recently been snapping up private-label goods at grocery and mass retailers. Will this trend last? Only if retailers develop a compelling private-label strategy and operating model. October 2020 Luis Alvarez/Getty Images by Steven Begley and Angus McOuat

Q. No.1 During the pandemic, consumers have proved quite willing to change their buying behavior. Discuss the possible reasons behind the change in their buying behavior.