Now it is necessary to develop a SWOT analysis.

SWOT analysis is a structured framework that evaluates the internal strengths and weaknesses, along with the external opportunities and threats of an urban independently owned $($your case study$).$ It involves identifying and analyzing various factors that impact the business to develop strategies and make informed decisions.$$

By conducting a thorough SWOT analysis, a business can identify its strengths to leverage, weaknesses to address, opportunities to explore, and threats to mitigate. This analysis can guide strategic decision$-$making, helping the business adapt and thrive in a competitive market.

The team commented on each of the four $(4)$ aspects of the SWOT analysis as it relates to their business.

Choose a minimum of two subtopics from each part of the SWOT analysis to discuss in your initial post based on your business.

Strength:

Unique Selection, Personalized Customer Service, Local Community Engagement, and Flexibility and Adaptability

Weaknesses:

Limited Resources, Competition from Online Retailers, Limited Bargaining Power

Opportunities:

Online Presence and E$-$commerce, Collaborations with Local Authors and Publishers, and Niche Markets

Threats:

Changing Consumer Behavior, Rising Costs and Rent, Economic Factors, and Online Competition