Now that you've read the article, "Big War Over a Small Fruit darr," document as many examples $($at least $3)$ of the marketing strategy formation process $($image below$)$ as you could find within the following categories.

Don't worry if you get a term incorrect or mis$-$categorize what you find. We'll learn more about each of these components of the marketing discipline throughout the rest of the course. The point here is to explore marketing in action to start to make connections to the breadth and depth of the discipline.

Analysis $-$ Customer, Company, Competition, Collaborators, Context

Aspiriartion $-$ Segmentation, Targeting, & Positioning

Action Plan $-$ Product, Promotion, Place, Price