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Chapters $14-15$Project #$14-6$ Search for tools, help, and more $($Option $+$ Q$)$

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Project #$15-$ Chapter $15-$ Critique a TVNideo Commercial

l$\text{'}$d like you to begin by selecting a $30-$second commercial from this year's $(2024)$

Super Bowl. The ads can be easily searched so you can have a complete listing and view the commercials.

Once you've selected a commercial, l$\text{'}$d like you to critique it$.$ Again, you're doing this in 'marketing terms' and relating it to best practices, not just your personal$\_$ opinion.

Things you might include in your critique $($not all of these are required, and this list is by no means exhaustive$)$:

Who is their target market? Does the commercial 'speak' to them in terms of people featured in the ad$,$ language used, context, etc.?

What is the 'big idea' $($creative concept$)$ and how well is it executed?

Does the ad follow a 'rational' or 'emotional' format, and do you think it's appropriate?

What is it trying to accomplish $($inform$,$ persuade, remind$)$ and is it successful?

What is the format and where is the important message in the commercial?

If the commercial uses a spokesperson, do you find him or her appropriate?

Any other general comments.

$30$

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