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2. relevant market information could help achieve the objective.?

3. explain any three difficulties any company encounter when planning an international market strategy?

Section B (answer two questions) 2. As a business analyst, providing consultancy to Lizy Sports, a major sporting facility service provider, who is seeking to go international based on the their success in Ghana. Using a country of your choice, write a report to management explaining how timely and relevant marketing information could help achieve the objective, indicating the type of information required. 15 marks 3. Taking the role of the Marketing director of a global consumer electronics manufacturer addressing a conference organised by Association of Ghanaian Industries (AGI), explain the three major change' difficulties most Ghanaian companies encounter when planning an international marketing strategy