Old Spice: Revitalizing Glacial Falls $($Case Study

by Derek D$.$ Rucker$)3.$ How should the brand allocate its advertising dollars with respect to Glacial Falls? Should it continue to spend at the level of category brand $($Old Spice$),$ move to an individual product brand $($Red Zone$),$ or focus on a specific scent $($Glacial Falls$)?$ What should the message be$?$