Question: ommercial ratings data, known as C 3 , includes measures of the number of advertisers who buy airtime during the up - front

ommercial ratings data, known as "C3," includes measures of the
number of advertisers who buy airtime during the up-front market.
average viewership of individual ads.
average viewership of all the national commercial minutes in a program
number of people who are viewing a program on a DVR.
viewership in the 56 largest local markets.

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