Question: Once youve familiarized yourself with the case background and document, write a memo to Ms. Emeretto explaining how you plan to approach the project and
Once youve familiarized yourself with the case background and document, write a memo to Ms. Emeretto explaining how you plan to approach the project and asking for her approval. In light of the new audience and purpose for the information, should you delete any of the information in the document? Do you need to add information? Is voice handled appropriately in the information that you think should be retained? Which aspects of sentence structure and word choice should you address?
Background: You are an assistant to Lucinda Emeretto, Division Manager for the U.S. Transportation Security Administration (TSA) Office of Traveler Information. Ms. Emeretto is in charge of communicating TSA policy to the public. She has an assignment for you. Now that weve revised the policy for screening people with special religious and cultural needs at airports, we need to turn the policy into clear information for people abroad, as well as the millions of U.S. residents and citizens who are nonnative speakers of English. So were going to translate it? you ask. Yes, were going to do about a dozen languages, but first we want to make it as simple and easy to understand as possible. Translation is very expensive, and we want to make sure we present the information as concisely as we can. It sounds as if we need to rethink the document in terms of who will be reading it and how theyll be using it. Yes, thats a good point. The original is a mix of policy statement and traveler information. What I want you to do is make it a consumer guide. Were talking to people with special religious and cultural needsand those who travel with them. Were going to put the information on our site for them to study before they travel, and were going to have brochures at security checkpoints in the airports.
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