Question: One big plus from a product position that stays consistent over time, like Chick - fil - A ' s Eat Mor Chikin campaign, is

One big plus from a product position that stays consistent over time, like Chick-fil-A's "Eat Mor Chikin" campaign, is that it:
a. is more likely to break through advertising clutter.
b. doesn't need to target a particular segment.
c. successfully reaches nonusers.
d. is easily repositioned.
One big plus from a product position that stays consistent over

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