Question: 17-18 QUESTION 17 One big plus from a product position that stays consistent over time, like Chick-fil-A's Eat More Chicken campaign, is that it: Acasily

17-18

QUESTION 17 One big plus from a product position that stays consistent over time, like Chick-fil-A's "Eat More Chicken campaign, is that it: Acasily repositioned OB. successfully reaches nonusers Gis more likely to break through advertising clutter D. targets a particular segment QUESTION 18 A firm hires an agency to persuade real estate professionals to use their finance services. In this case, the agency is specifically involved in: A psychographic research OB business-to-business marketing C. need-based segmentation D.business-to-consumer

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