"One of the cornerstones of a firm's marketing strategy in any market is the development of an appropriate product positioning plan" (Johansson & Thorelli, 1985). 

What are the steps for the implementation of international positioning and what factors must firm's take into consideration in this process? Please use examples where possible to support your answer

Answer rating: 100% (QA)

Implementing international positioning involves several key steps 1 Market Research Conduct thorough research on the target market including cultural ... View the full answer