*** ONLY FILL OUT 'MALL INTERCEPTION' COLUMN ***

Comparing Survey Methods

Put High, Medium or Low in the cells corresponding to the method assigned to your group, except the last cell, where you write a sentence. You can write details to explain the rationale of your choice (I encourage it, but you do not have to). One submission/group.

Grading Criteria: For each incorrect, 1 point deducted, except the first incorrect draws no penalty.

	Characteristic	Face to Face at home	Mall Interception
1.	Speed of data collection	Low
2.	Geographical flexibility for collecting data across a country or a region	Low
3.	Respondent cooperation(how likely tocooperate)	Low
4.	Versatility of questioning (can we ask different types of questions? Ex: can we demo a product and then ask?)	High
5.	Questionnaire length (what is a reasonably expected maximum length of questionnaire if used this method: H=Long, L=Short etc.)	High
6.	Possibility respondents get instant clarification if confused	High
7.	Interviewer Influence on respondents responses	High
8.	Ease of supervising field workers administering questionnaires	Low
9.	Anonymity of Respondents	Low
10.	Ease of Follow Up if you need to contact respondents again	Low
11.	Sampling Control (who responds-true to set criteria?)	High
12.	Cost/Respondent	High
13.	Unique Characteristics	Most expensive method(cost/response)