*** ONLY FILL OUT 'MALL INTERCEPTION' COLUMN ***

Comparing Survey Methods

Put High, Medium or Low in the cells corresponding to the method assigned to your group, except the last cell, where you write a sentence. You can write details to explain the rationale of your choice (I encourage it, but you do not have to). One submission/group.

Grading Criteria: For each incorrect, 1 point deducted, except the first incorrect draws no penalty.

	Characteristic	Face to Face at home	Mail	Phone	Internet (link sent by SM or email)	Internet (pop up after a purchase)	Mall Interception	Drop off Method	Survey code on a receipt
1.	Speed of data collection	Low
2.	Geographical flexibility for collecting data across a country or a region	Low
3.	Respondent cooperation (how likely to cooperate)	Low
4.	Versatility of questioning (can we ask different types of questions? Ex: can we demo a product and then ask?)	High
5.	Questionnaire length (what is a reasonably expected maximum length of questionnaire if used this method: H=Long, L=Short etc.)	High
6.	Possibility respondents get instant clarification if confused	High
7.	Interviewer Influence on respondents responses	High
8.	Ease of supervising field workers administering questionnaires	Low	N/A		N/A	N/A		N/A	N/A
9.	Anonymity of Respondents	Low
10.	Ease of Follow Up if you need to contact respondents again	Low
11.	Sampling Control (who responds-true to set criteria?)	High
12.	Cost/Respondent	High
13.	Unique Characteristics	Most expensive method(cost/response)