Please only answer column "Internet (pop up after a purchase)". Answers are: Low, Moderate, or High. Please justify why you chose your answer for each.

Comparing Survey Methods Characteristic Face to Face at home Mail Phone Mall Interception Drop off Method Internet (link sent by SM or email) Internet (pop up after a purchase) High Survey code on a receipt 1. Speed of data collection Low 2. High 3. Low Moderate 4. 5. 6. 6. Geographical flexibility for Low collecting data across a country or a region Respondent cooperation (how likely to cooperate) Versatility of questioning (can we High ask different types of questions? Ex can we demo a product and then ask?) Questionnaire length (what is a High reasonably expected maximum length of questionnaire if used this method: H-Long, LeShort etc.) Possibility respondents get High instant clarification if confused Interviewer Influence on High respondents' responses Ease of supervising field workers Low administering questionnaires Anonymity of Respondents Low Ease of Follow Up if you need to Low contact respondents again Sampling Control (who responds- High true to set criteria?) Cost/Respondent High 7. 8. N/A N/A N/A N/A N/A N/ 9. 10. . 11. 12. 13. Unique Characteristics Most expensive method(cost/response) Put "High", "Medium" or "Low" in the cells corresponding to the method assigned to your group, except the last cell, where you write a sentence. You can write details to explain the rationale of your choice (I encourage it, but you do not have to). One submission/group. Grading Criteria: For each incorrect, 1 point deducted, except the first incorrect draws no penalty. Names: Group #