Question: ons q , strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to

ons

q,

strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.

Corporate

Marketing

Mission statement

Business

-

unit

Marketing mix

ons q, strategy determines the means for utilizing resources in the

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