strategy determines the means for utilising resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organisation's goals. a. Marketing b. Corporate c. Business-unit d. Mission statement e. Marketing mix Students from a marketing research class are involved in a project about the level of sleep, exercise and stress that individuals experience. They have decided to collect data from three different student areas on campus. When they analyse their data, they find the responses are very similar across the three areas. The students feel comfortable they have achieved which of the following with regard to their data? a Reliability b. Validity c. Measurability d. Sampling accuracy e. Causal relationships