other group ethnic group. Honda Honda conducts extensive consumer research and discovered that Latinos are reportedly...
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other group ethnic group. Honda Honda conducts extensive consumer research and discovered that Latinos are reportedly 15% more likely to buy a Japanese auto brand, like Nissan, Honda, or Toyota, than any is interested in the Latino market since it represents 20% to 30% of the brands overall consumers. Due to its extensive use of research and customer insight, Honda has been the top-selling brand for Latinos for over 10 years thanks to effective marketing, like its partnership with the "La Reina de la Cancion" singing competition and an advertising campaign on Spanish-language TV. Based on this information, which orientation best applies to Honda? O a. Environmental orientation O b. Target market orientation O c. Sales orientation O d. Production orientation e. Market orientation 4 Next p200 other group ethnic group. Honda Honda conducts extensive consumer research and discovered that Latinos are reportedly 15% more likely to buy a Japanese auto brand, like Nissan, Honda, or Toyota, than any is interested in the Latino market since it represents 20% to 30% of the brands overall consumers. Due to its extensive use of research and customer insight, Honda has been the top-selling brand for Latinos for over 10 years thanks to effective marketing, like its partnership with the "La Reina de la Cancion" singing competition and an advertising campaign on Spanish-language TV. Based on this information, which orientation best applies to Honda? O a. Environmental orientation O b. Target market orientation O c. Sales orientation O d. Production orientation e. Market orientation 4 Next p200
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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