A major airline announced that it was reducing its fares by 30 percent for off-peak travel. (Off-peak
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A major airline announced that it was reducing its fares by 30 percent for off-peak travel. (Off-peak travel is defined as travel times between 8:00 p.m. and 8:00 a.m. on weekdays, and all weekend.) Do you consider this as price-signaling or second-market discounting?
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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