Question: Our local economy is going through a fast changing phase. Marketing managers are making most of the marketing tools to differentiate their products from their

Our local economy is going through a fast changing phase. Marketing managers are making most of the marketing tools to differentiate their products from their competitor's. Due to many internal and external factors, marketing managers constantly need to review the stance of their company on the market and take strategic decisions for the long term survival of their companies.

Analyse the internal and external environment in which any company is operating.

Conduct a SWOT and a PESTEL analysis of the company or the product chosen in the real context

Conduct analysis of the 4Ps company

Conclusion

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