Overview:

You will formulate a marketing plan for an existing product/service of your choosing. You will rebrand and write a marketing plan for your chosen product/service.

A marketing plan is the essential document that guides all marketing activity at any company. This document should be revised regularly. Marketing plans are specific to each business. As companies and products vary, marketing plan content changes to fit each companys unique needs. However, for the purpose of this class, we will write a marketing plan using the following basic marketing plan outline. Please add additional plan elements if necessary, but remember to include these basic elements.

Writing this plan will be a great experience because it is very practical in the business world. Learning to write a planning document is something you will do over and over.

You will describe your product in detail, as well as the pricing strategy you plan to use and the place element of your plan. For the Promotion section, you need to describe which mediums you will use for your rebranding campaign, including why you chose to utilize those mediums. You should include at least three different mediums in the promotion section.