Packaging at Sooner Cereal

This activity is important because marketers should understand how packaging decisions can promote and reinforce their brand image. Sooner Cereal is a national cereal brand that is known for having a premium$-$quality product targeted at affluent customers.

Delaney, a brand analyst at Sooner Cereal, is considering six $(6)$ ideas and must complete a report as to whether each is focused on promoting or reinforcing their brand image.

The goal of this activity is to assist Delaney by sorting each of the ideas she has based on whether they are promoting or reinforcing the Sooner Cereal brand.

Group each of the six $(6)$ packaging ideas into the appropriate category. Move each label to the correct drop zone box.

Labels

Drop Zones

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Showing an image of well$-$dressed

Promoting Brand

Reinforcing Brand adults smiling as Image $(1/2)$ Image $(2/2)$ they pour their bowl of Sooner

Using a slender,

Printing stories Cereal elegant$-$looking about their use of box with gold only renewable highlights resources on the

Printing stories cereal boxes about their use of only renewable

Showing an im$$ge resources on the of well$-$dressed cereal boxes adults smiling as

Using they pour their environmentally friendly cereal