Packaging at Sooner Cereal

This activity is important because marketers should understand how packaging decisions can promote and reinforce their brand image. Sooner Cereal is a national cereal brand that is known for having a premium-quality product targeted at affluent customers.

Delaney, a brand analyst at Sooner Cereal, is considering six (6) ideas and must complete a report as to whether each is focused on promoting or reinforcing their brand image.

The goal of this exercise is to assist Delaney by sorting each of the ideas she has based on whether they are promoting or reinforcing the Sooner Cereal brand.

For each of the eight (6) packaging ideas help Delaney prepare by selecting the appropriate category.

1. Opening stores at important upscale landmarks

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2. Using environmentally friendly cereal boxes

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3. Printing stories about their use of only renewable resources on the cereal boxes

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4. Using a slender, elegant-looking box with gold highlights

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5. Showing an image of well-dressed adults smiling as they pour their bowl of Sooner Cereal

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6. Recycling the cereal boxes instead of dumping them as trash

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