Packaging at Sooner Cereal

This activity is important because marketers should understand how packaging decisions can promote and reinforce their brand image. Sooner Cereal is a national cereal brand that is known for having a premium$-$quality product targeted at affluent customers.

Delan$$y$,$ a brand analyst at Sooner Cereal, is considering six $(6)$ ideas and must complete a repor as to whether each is focused on promoting or reinforcing their brand image.

The goal of this activity is to assist Delaney by sorting each of the ideas she has based on whethe they are promoting or reinforcing the Sooner Cereal brand.

Group each of the sing $(6)$ packaging ideas into the appropriate category. Move each label to the correct drop zone box.

Labels

$($i$)$

Drop Zones