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This activity is important because marketers should understand how packaging decisions can promote and reinforce image. Sooner Cereal is a national cereal brand that is known for having a premium$-$quality product targeted at afflue

Delaney, a brand analyst at Sooner Cereal, is considering six $(6)$ ideas and must complete a report as to whether each promoting or reinforcing their brand image.

The goal of this activity is to assist Delaney by sorting each of the ideas she has based on whether they are promoting the Sooner Cereal brand.

Group each of the six $(6)$ packaging ideas into the appropriate category. Move each label to the correct drop zone box

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$($i$)$

Drop Zones

Recycling the

cereal boxes

Promoting Brand Image $(1/2)$

Opening stores at important upscale landmarks

Reinforcing Brand

Image $(2/2)$

Using a slender, elegant$-$looking box with gold