Page requirement: 3 (minimum) to 4 pages (double space, not including cover page and reference page)

Develop a executive initiative for a proposed enterprise. The enterprise may be for-profit or not-for-profit. Discuss how you would address the various business issues studied this semester and how you would leverage information technologies to ensure success, specifically include the following:

A. The organization and products/services

Give an overview of your proposed enterprise. Describe the primary products and/or services that your organization will provide and the market you will target. Describe why these products and/or services are in demand within the marketplace and how these products and/or services will add value to the customers in your target market.

Identify and justify the organizational structure that you will use (corporation, partnership, LLC, etc.) and the design of the reporting structure within the organization.

B. Competitive Advantages

Discuss your proposed organization in terms of Porters Five Force Model and identify which of the forces are most critical to focus on for the success of the organization and which of the forces represent the greatest threat to the success of the organization.

Use SWOT tool to develop a matrix to identify strengths, opportunities, weaknesses, and threats of your products or services that you plan to deliver to your potential customers.