Part 4 Questions 19-33 . Read the article below about training for a career in marketing. Choose the correct word to fill each gap from A, B, C or Don the opposite page. For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning (0) A Career in Marketing According to business experts, marketing is becoming an increasingly competitive (0) ...B...of business to get into. Emma Richardson, who works in marketing for a multinational firm, has (19)..... that a career in marketing is not just about advertising or promotions. Today's marketing executive is responsible for the (20) ....... made from a brand, its sales and market share, and therefore must have a broad (21)............of business skills. Her firm does not (22) ..a general graduate programme. Instead, it recruits people into specific job roles. It (23)............. graduates in any discipline as marketing trainees, but insists that they all need imagination, creativity and (24) ... analytical skills. Everyone starts as an assistant with immediate responsibilities, such as developing a promotions (25) ............. or re-launching an existing brand. After three or four years, graduates can expect to move up to brand manager (26) .............. and lead international projects. There are many opportunities and all graduate trainees are paid the same (27)............ salary of just over $30,000. Those who are successful are expected to work (28)..... ... with colleagues in other functions, such as (29).............. development, where new ideas are needed. They also co-operate with sales and finance managers to (30) ............those ideas on to the market, and with advertising (31) ...... to create effective campaigns and back them (32) with promotional activities and direct marketing. All graduate trainees have the same opportunities. We only promote from within, and if you have the ability then you can reach the (33) without being threatened by external candidates trying to get into the system, says Ms Richardson Example: A place B area spot D subject cl 19 A explored B discovered C distinguished D believed 20 A profit B finance c yield D pay 21 A series B choice c range D group Drun 22 A carry Bhand C present 23 A joins in B takes on Ccounts in D calls on D high 24 A sharp B bright C pointed 25 A map Barrangement c plan D preparation 26 A step Blevel C stage D degree 27 A first B early cstarting D opening 28 A closely B warmly C nearby Daround 29 A item B goods C piece D product 30 A set B make C get Dhave 31 A agencies B premises C workplaces D headquarters 32 A off Bout up D down 33 A limit B height C best D top