Question: Part A: CASE STUDY Based in China, CTG (a hypothetical company name) is an international mobile phone company manufacturing mobile phones. Phone prices range from

Part A: CASE STUDY

Based in China, CTG (a hypothetical company name) is an international mobile phone company manufacturing mobile phones. Phone prices range from 20 dollars to 1000 dollars. Located in Shenzhen, the main office employed around 7000 individuals in 2020 and had several manufacturing plants and stores around the world. CTG is well-known for its customer-oriented designs with competitive prices.

Since 2015, CTG has expanded to India, Indonesia, Vietnam, Russia, France and the United States, with recent attention on African markets. In general, CTG is trying to be responsive to different demands from different countries. Based on this background, please answer the following questions.

2. Many multinationals have reported problems doing business in some African countries previously. What are two possible challenges CTG may experience after they enter Nigeria and what might be the solutions? Please justify your answer based on concepts studied in this subject. (8 marks) (Maximum word count: 400)

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