Part A - Sales proposal For decades it has been said that the UK has one of the most expensive 'one the day ticket railway prices in Europe (Times, 2017, Cachia, 2018, BBC News, 2019 and Yanatma, 2023). With the cost-of-living crisis in the UK and prices soaring, rail ticket prices are increasing by 5.9% in March 2023 (Sky News 2023). Some countries such as Germany have previously introduced heavily discounted tickets for a set time, to get people back to using the railway (Buchholz, 2022). You currently work for a major UK rail company and have been tasked with producing a sales proposal for a new cheaper on the day ticket trial for a chosen route of your choice. Your proposal will need to include, but not limited to, the following... Identify the major train operator you work for, and the route chosen Careful consideration of the target market including consumer behaviour and country analysis. Sales techniques to be used and why Critical competitor analysis within the current market and the need to differentiate. Motivating techniques for the sales workforce