Part One:

After reading the chapter on Sponsorships, please answer the following:

• How would that sponsor determine or measure if it was worth it (ROI)?
• As an event planner what should you look for in a sponsor?
• Are there positive or negative considerations in selling sponsorships?
• What's the difference between sponsorship and philanthropy?
• What is in-kind sponsorship?

Part Two:

Select an event and research their current sponsors and sponsorship packages. Answer the following:

• Do they offer tiers?
• What does it cost and what's included?
• If you were a marketer for this organization, tell me two other sponsors you would target and why?
• What makes your event the right fit for them?
• What would they get?
• How will sponsoring your event help their business?
• How would you help your sponsors determine ROI?

Provide a link to their sponsorship information.