People will take the opportunity to review the Netflix documentary called 'The Social Dilemma.' Upon reviewing the documentary, each group will discuss both roles as a marketer and an individual user and analyze data privacy in Canada

 

Learning Outcomes

 • Explain the federal government and industry regulatory frameworks that govern all forms of traditional and digital advertising and marketing in Canada.

 • Summarize the Personal Information Protection and Electronic Documents Act (PIPEDA) and its implications for marketers and consumers in Canada. 

 

Guidelines 

Upon reviewing the Netflix documentary, people will analyze both roles of marketer and consumer. As a marketer role: You will look at how to further adapt to Canada's new reality of data privacy. You aim to gain consumer trust and gather consumer information within government laws like PIPEDA (https://www.priv.gc.ca/en/privacy-topics/privacylaws-in-canada/the-personal-information-protection-and-electronic-documents-actpipeda/). Therefore, determine tactics and techniques that allow you to gather additional consumer data while protecting that consumer data against marketer misuse and hackers.

 

 As a consumer role: Your group will make a plan for yourselves and your families (think mom, dad, grandparents, and/or siblings) on the rules and the various technologies and methods to secure your personal mobile devices. This part of the project will be done in an informative infographic. 

 

you should consider various articles and videos as part of their research. Here are some great videos for this and other marketing.

 

• Privacy and smartphone apps: What data your phone may be giving away (CBC Marketplace) - https://www.youtube.com/watch?v=xx1AUupLn2w

 

 • How hackers take over your accounts using social engineering (Marketplace) - https://www.youtube.com/watch?

v=Ck_r2GYLdCI 

 

• Data Privacy: How to Prevent Your Phone From Sharing Too Much | Tech News Briefing Podcast | WSJ - https://www.youtube.com/watch?v=0fsXiI0qEVE 

 

• How marketers should think about building a first-party data strategy (Google) - https://www.youtube.com/watch?v=IrRAAYT8Bkg

 

• How to build a marketing measurement plan while considering user privacy (Google) - https://www.youtube.com/watch?v=rLK-ig6ZR-8

 

• How to create a privacy strategy that builds brand trust (Google) - https://www.youtube.com/watch?v=EQ2gT13PLDs

 

 • Google Third-Party Cookie Removal: What Marketers Should Do NOW - https://www.youtube.com/watch?v=70LnBGFcooY Instructions on Deli

Explain it in brief. and also, prove the references with the LINKS for it, need to put it in APA 7th format. Thank you