Question: Pepsi - Lipton Case study How are the ways in which target consumers view ads in each media different? Which differences in consumers' ad viewing

Pepsi-Lipton Case study
How are the ways in which target consumers view ads in each media different?
Which differences in consumers' ad viewing behavior matter most to the advertisers?
Should Brisk be advertised on primetime TV or with viral ads on social media in the months following the Super Bowl ad? Please explain your answer through the benefits and costs ofeach media.
Which of the four ad concepts should Mary Barnard and Marisol Tamaro choose? What elements matter?
Pepsi-Lipton Case study How are the ways in which target consumers

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