Question: Please give a detailed/ professional answer. PepsiCo case study PepsiCo is launching a new wine cooler alcoholic drink on the market. Pepsico is a global

Please give a detailed/ professional answer.

PepsiCo case study

PepsiCo is launching a new wine cooler alcoholic drink on the market. Pepsico is a global company. Note the 4 Ps can be done globally or base on the American market.

Identify a new target audience for PepsiCo's new wine cooler alcoholic drink (note it is an alcoholic drink and a new product). Explain in detail why you recommend this target audience. Be sure to include detailed attributes of your proposed target audience. Looking for more than just gender, age, income, location.

Explain the 4 Ps

Product- provides a summary of how the wine cooler drinks will work and benefit the current and potential customers?

Price- What price will you charge for the wine cooler and why you choose this price?

Place- where will the wine cooler be sold or offered?

Promotion- Which advertising campaigns are you recommending and why did you choose them for the wine coolers?

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