Perceiving a difference in one's ideal and actual situations is the initial stage of the purchase decision

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Perceiving a difference in one's ideal and actual situations is the initial stage of the purchase decision process, one that is known as?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Posted Date: Feb 16, 2024 10:00 PM

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Perceiving a difference in one's ideal and actual situations is the initial stage of the purchase decision

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Integrated Marketing Communications Strategic Planning Perspectives

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