Question: One stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.

One stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Multiple Choice

prepurchase behavior

alternative evaluation

purchase decision

problem recognition

information search

10

100

One stage in the consumer purchase decision

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