Question: Question 2 3 Perceiving a difference between a person's ideal and actual situations ( gap ) big enough to trigger a decision represents which stage

Question 23
Perceiving a difference between a person's ideal and actual situations (gap) big enough to trigger a
decision represents which stage of the consumer purchase decision process?
purchase decision
option identification
alternative evaluation
information search
problem recognition
Question 23 Perceiving a difference between a person's ideal and actual

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