Perceptual Map

Assignment #2: Perceptual Map 10 Points Due: 2/17/2021 Submit work on Canvas 10 Points Directions: This assignment will be graded pass/fail. Those who complete the assignment on time with sufficient effort will pass, earning 10 points. Those who fail to complete the assignment on time or show a serious lack of effort will fail, earning 0 points. Partial credit will not be granted for late or incomplete assignments unless prior arrangements were made. Assignment: For this assignment, create a perceptual map for the fast food market. Include at least the following restaurants: Taco Bell Arby's McDonald's Burger King . Note: other fast food restaurants may be included on your map. Choose your own axis variables. Note: Only one may be quality or price. The second axis variable should be decided by you. Assignment #2: Perceptual Map 10 Points Due: 2/17/2021 Submit work on Canvas 10 Points Directions: This assignment will be graded pass/fail. Those who complete the assignment on time with sufficient effort will pass, earning 10 points. Those who fail to complete the assignment on time or show a serious lack of effort will fail, earning 0 points. Partial credit will not be granted for late or incomplete assignments unless prior arrangements were made. Assignment: For this assignment, create a perceptual map for the fast food market. Include at least the following restaurants: Taco Bell Arby's McDonald's Burger King . Note: other fast food restaurants may be included on your map. Choose your own axis variables. Note: Only one may be quality or price. The second axis variable should be decided by you